For many contractors, winter tends to be a slower time due to inclement weather and homeowners not wanting to interrupt holiday plans. That being said, there are still ways to avoid a complete slowdown in your work. Here are a few basic steps to get more business during the winter.
Emphasize Winter-Related Maintenance
There are a wide variety of maintenance tasks that can improve energy efficiency and prevent damage to homes during the winter. This could include insulating pipes, sealing air leaks, or even providing maintenance on home heating systems. Be sure to promote how the winter maintenance tasks you provide can lead to immediate household benefits.
Focus on Indoor Services
Aside from the holidays, winter is a great time to focus on indoor remodeling. Many people feel a desire to upgrade their home as part of the new year, be it finishing a basement or remodeling a kitchen or bathroom. Offering seasonal promotions can be a great way to gain additional business. Best of all, you’ll get to work inside where it’s warm!
Add Snow Removal Services
For contractors that largely focus on outdoor work, adding snow removal services can be a great way to stay busy when other tasks (such as landscaping) aren’t really possible. While this may require an upfront investment in snow removal equipment, many of your existing customers will be happy to use these new winter services.
With proactive efforts, your business doesn’t have to come to a halt during the winter. By focusing on what you can do, rather than what you can’t, you can stay busy and profitable no matter how cold it gets outside.